Antylop — Brand & service explainers
Antylop is a tech brand working with remote management and control of technical systems. We were asked to explain their solutions with animated graphics.
We worked closely with Antylop’s CEO to select their two main services and define their target. Then, we developed the storytelling and the appropriate tone.
The graphics were created based on the existing branding of Antylop. We worked with their corporate colours following their style-guide.
Minimalist graphics were designed to explain technical complex concepts. The outcome of this collaboration were three explainer videos focused on industry problems and the solutions our client provides.
On Sep 2017 for Antylop.
Creative direction: minimalia
Executive production: Plei
Copywriting: Antylop, Playbrand & minimalia
Illustration & graphic design: Studio Carreras
Sound design: minimalia