Arte en tu esencia — Brand explainer
Our approach was absolutely sensitive. We wanted to talk from the truth and necessity of women self - care.
Together we wrote a script, and after that the images came to us very easy. They were emerging from our hearts.
Animation is smooth, calm and sensitive. Music was very important, we chose a piano based melody that suits really well the atmosphere we were looking for.
Art direction: minimalia
Copywriting: minimalia and
Graphic design and illustration: minimalia
Sound design: minimalia