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Arte en tu esencia — Brand explainer

— Ask

Elena from Arte en tu esencia, an art therapy professional, needed a video to promote her Art Therapy workshops.

— Approach

Our approach was absolutely sensitive. We wanted to talk from the truth and necessity of women self - care.

Together we wrote a script, and after that the images came to us very easy. They were emerging from our hearts.

Animation is smooth, calm and sensitive. Music was very important, we chose a piano based melody that suits really well the atmosphere we were looking for.

— Credits


On May 2021 for Arte en tu esencia.

Art direction: minimalia

Copywriting: minimalia and

Arte en tu esencia

Graphic design and illustration: minimalia

Animation: minimalia

Sound design: minimalia

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