Galetes Trias
Rebranding
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Ask
Galetes Trias is one of the most famous cookie producers of Catalonia. Founded in 1908, last year they decided to rebrand some of their products as Galetes Farners.
They wanted to reach a new target audience and decided to include a video in their social media campaign.
Approach
We wanted something young and dynamic, bright colours and energetic motion design.
Cookies were the main storytelling elements. By creating geometric compositions using cookies and adding texts with the brand messages, we were able to make the animation resemble a stop-motion.
Credits
On May 2017 for Galetes Trias.
Executive direction: Ikou Studio
Creative direction & design: Ikou Studio
Animation: minimalia
Sound design: minimalia
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