Galetes Trias

rebranding

— ask

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Galetes Trias is one of the most famous cookie producers of Catalonia. Founded in 1908, last year they decided to rebrand some of their products as Galetes Farners.

They wanted to reach a new target audience and decided to include a video in their social media campaign.

— approach

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We wanted something young and dynamic, bright colours and energetic motion design.

Cookies were the main storytelling elements. By creating geometric compositions using cookies and adding texts with the brand messages, we were able to make the animation resemble a stop-motion.

— credits

On May 2017 for Galetes Trias.

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Executive direction: Ikou Studio

Creative direction & design: Ikou Studio

Animation: minimalia

Sound design: minimalia

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