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Glam Suite — Service explainer

— Ask

As part of the launch campaign of Glam Suite, we were asked to create a product explainer video.

Glam Suite is a software for Business Control and our aim was to explain it in 45 seconds.

— Approach

We worked closely with Glam to develop a script with the right structure, tone and messages. We decided to go with a more human storytelling.

The video was aimed at connecting with medium-size companies, showing their daily internal communication problems and their solutions. Characters and graphic elements were carefully designed to portray internal connection problems and department functions of a company.

— Credits


On Jul 2019 for Glam Suite.

Creative direction: minimalia

Copywriting: minimalia

Illustration & graphic design: minimalia

Animation: minimalia

Sound design: minimalia

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