Glam Suite
Service explainer
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Ask
As part of the launch campaign of Glam Suite, we were asked to create a product explainer video.
Glam Suite is a software for Business Control and our aim was to explain it in 45 seconds.
Approach
We worked closely with Glam to develop a script with the right structure, tone and messages. We decided to go with a more human storytelling.
The video was aimed at connecting with medium-size companies, showing their daily internal communication problems and their solutions. Characters and graphic elements were carefully designed to portray internal connection problems and department functions of a company.
Credits
On Jul 2019 for Glam Suite.
Creative direction: minimalia
Copywriting: minimalia
Illustration & graphic design: minimalia
Animation: minimalia
Sound design: minimalia
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