As part of the launch campaign of Glam Suite, we were asked to create a product explainer video.
Glam Suite is a software for Business Control and our aim was to explain it in 45 seconds.
We worked closely with Glam to develop a script with the right structure, tone and messages. We decided to go with a more human storytelling. The video was aimed at connecting with medium-size companies, showing their daily internal communication problems and their solutions. Characters and graphic elements were carefully designed to portray internal connection problems and department functions of a company.
The video was included in a social media campaign and the client's landing page.
Design and Illustration