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I viaggi dell'origano — Brand explainer

— Ask

I Viaggi dell’Origano is a marketing agency based in Il Molise, Italy.They needed to introduce the company to the business owners of the area.


Our aim was to transmit the philosophy of the company creating a more personal connection with the audience.

— Approach

We analysed the audience and we realized the agency and its audience had the same dream, to improve the economy of Il Molise. We focused on the idea of this dream coming true and the collective feeling of excitement.


Finally we decided a particle would represent the oregano smell travelling through the different key messages of the brand. Simple design and smooth animation refering to the nature of Il Molise.

— Credits


On Jan 2019 for I Viaggi dell'Origano. Unconventional travels, cookery and leisure

Creative direction: minimalia

Copywriting: I Viaggi dell'Origano & minimalia

Illustration & graphic design: minimalia

Animation: Yasmin Manssour & Pablo Jiménez

Sound design: minimalia

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