I viaggi dell'origano — Brand explainer
I Viaggi dell’Origano is a marketing agency based in Il Molise, Italy.They needed to introduce the company to the business owners of the area.
Our aim was to transmit the philosophy of the company creating a more personal connection with the audience.
We analysed the audience and we realized the agency and its audience had the same dream, to improve the economy of Il Molise. We focused on the idea of this dream coming true and the collective feeling of excitement.
Finally we decided a particle would represent the oregano smell travelling through the different key messages of the brand. Simple design and smooth animation refering to the nature of Il Molise.
Creative direction: minimalia
Copywriting: I Viaggi dell'Origano & minimalia
Illustration & graphic design: minimalia
Animation: Yasmin Manssour & Pablo Jiménez
Sound design: minimalia