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Thes Success Paradox — Brand explainer

— Ask

We were asked to animate a philosophical explainer video by The Success Paradox.

— Approach

Our team handled the animation and editing tasks, using an existing script and polishing the final product before delivery.


Our top aim was to to convey the desired messaging to the right audience.


The efforts resulted in a colourful video displayed on The Success Paradox's landing page.



On Oct 2016 for The Success Paradox.

Copywriting: Studio Carreras

Art direction & illustration: Studio Carreras
Animation: minimalia

Sound design: minimalia

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